Our products
Product Philosophy
Mincello products represent a modern interpretation of traditional wine-based beverages, crafted for balance, refreshment, and contemporary lifestyles.
Our range focuses on fruit wine–based drinks inspired by Italian flavour traditions and produced using high-quality Australian grapes.
Each product is developed to deliver:
- Clean and refreshing flavour profiles
- Balanced alcohol levels
- Smooth and approachable character
- Consistent production quality
Mincello beverages are designed to meet the growing demand for lighter, more refined alcoholic drink options.
Signature Range
The Mincello signature range includes ready- to-drink, fruit wine–based beverages with natural citrus-inspired flavour profiles and modern, refreshing characteristics.
Alcohol content typically ranges between 6% and 8% ABV, offering a lighter and more approachable alternative to traditional wine products.
Product Format & Specifications
Mincello products are developed in formats suitable for modern retail and hospitality environments.
Packaging formats include:
- 330ml aluminium cans
- 375ml aluminium cans
- 750ml glass bottles
These formats are selected to support convenience, product stability, and efficient wholesale distribution.
Final product specifications may vary depending on production batches and market requirements.
Production and Quality
Mincello products are produced in collaboration with licensed Australian wine producers operating under regulated production environments.
Production processes are conducted in accordance with Australian quality, safety, and regulatory standards.
Mincello maintains strict control over:
- Product formulation
- Ingredient selection
- Quality specifications
- Production standards
This ensures consistent product quality and full regulatory compliance.
